Audience Analysis Essay Example | Topics and Well Written Essays - 500 words

Audience Analysis - Essay Example In defining a certain audience, detailed consideration of their culture, age, values, beliefs, background knowledge, or assumptions on the subject is fundamental. It ensures an appropriate tone, style, language, and content in passing the information. Thus, demographics, dispositions, and knowledge of the topic are the basis of an audience analysis. My audience entails all Hawaii residents who reside in the islands of Oahu, Kauai, and Maui. Addressing this audience is very significant since they are the main beneficiaries of the project and possible victims of the environmental problems it may cause. The will economically benefit from cheap and quick transport across the shores and the environmental and economical effects associated with the project will influence their lives since they are immediate to the shores. As such, an environmental assessment of the project will suit them and call for their action. They assume that the ferry will jeopardize their occupation. They also love their indigenous plants and animals. Hence, they fear that the emissions, effluents, and solid wastes from the ferry will kill their indigenous plants and animals. Actually, Nene,  a large goose is Hawaiis state bird (Pacific island Travel Web). They prefer less of technology and enjoy their good life. Hence, they disregard the ferry. The Hawaii residents have fear that the ferry will cause traffic at the port and severely affect the whales. Hawaii residents also venture in agriculture where they grow coffee beans, bananas, and  macadamia  nuts. The tourist business is Hawaiis largest source of outside income and hence they treat the islands with utmost care. They celebrate cultural events and canoe races. Traditional Hawaiian Islands residents have a diverse traditional culture and customs which they seek to maintain and celebrate. English and Hawaii are the most dominant languages in

Industry Analysis Paper Assignment Example | Topics and Well Written Essays - 2750 words

Industry Analysis Paper - Assignment Example Competitive advantage is also taken for improving organizational performance and then it enables the company to return in asset and increase sales. Researchers argue that competitive advantage is able to predict the variance in the performance of a business and then explain the organizational consequences (Ismail, Rose, Uli & Abdullah, 2011). It is moreover the representation of a major determinant of corporate success or failure, if an organization is not capable to analyze its competitors’ strengths, weaknesses and strategies. This inability leads to the suboptimal performance in business (Sohel, Rahman & Uddin, 2014). For that purpose, analyzing the competitors is the critical need for the company’s strategy formulation and implementation of its competitive advantage. In the recent decades there appeared new techniques that help to formulate and implement strategy. Some of the popular is the Five Forces of Porter. In the following report, such analysis will be impose d to the well-known brands, companies with the world name, a Swedish multinational retail-clothing company H&M (Hennes & Mauritz) and Spanish clothing and accessories retailer Zara. The report will analyze and contrast the competitive strategy of these two companies and develop a competitive profile for each business. H&M is a Sweden-based company that operates in forty countries of the world and is known for such brands as H&M, COS, Weekday, Monki, Cheap Monday and Other Stories. The company sells products online through catalogue in Austria, Denmark, Germany, Norway, Finland and the UK. The recent launched store in U.S. (in 2013), the company has expanded its online operations to Australia (Business profile, 2015). According to H&M Group income statement, consolidated statement of comprehensive income (H&M Annual report, 2013), the company’s profit for 2012 was estimated in $ 16,867 m, while in 2013